Why Mail Every Month?

You may have sent postcards or mailings in the past. If you did, it is likely the results were less than you expected. This is typical when you only send one time.

Research has shown that it takes multiple contacts (as many as 5 or more) with a prospective customer to make your message stick. Also, a consumer may not need your services right away.

By sending multiple cards spread over time, chances are you'll get an offer in their hands at the right time.

The regular tap on the shoulder will remind your prospects that your business is worth checking out.

Additionally, multiple mailings give you the opportunity to test different coupon offers since different people respond to different offers. Some like dollar off coupons, while others like percentage discounts, buy one get one free, or maybe bring a friend for half off each.

For these reasons, each BBT4Salons campaign consists of 6 postcards and a different card in the series of 6 is mailed every month for 6 months to the same list.

To learn even more, read our FAQs.

Return to Home

Not a member? Join Now. There's no obligation