Lesson 9: Attracting Better Talent
Audio Download: Attracting Talent
Notes:
How to attract better talent to work in your salon
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Challenge: getting good people
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Very competitive to get them
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People are the heart of your business, especially in a service business like a salon
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The busier and more successful your salon, the easier it is to attract talent
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What can you provide as an incentive to attract talent
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Pay High commission rates if they are a direct employee
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Pay Higher percent of product sales
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Provide Training on their trade Skills
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Provide training on how they can grow professionally (customer service, conversation,
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Help them market - pay or co-sponsor good marketing such as direct mail
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Growth strategies that will help grow their business and yours
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Insist on references
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Document expectations
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Provide web presense
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Give spiff for increasing their own client base
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Have front desk do appontment reminders
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As part of branding, provide biz cards
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Set expectations very very clear in the interview
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define key rules so you can qualify OUT someone who you don't want (ie, drugs, lazy, cleaning up, who does what, when they are expected to be there, etc...
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Set the rules
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Set the culture...If you don't "define" the culture the way you want, it will be a culture by default
Next Week: Retaining Talent
Next week we learn how to keep you best employees. Turnover can be costly and can impact your business... especially if an employee takes their customers with them.
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